Warsaw Home
& Contract

Design Fair

Warsaw Home
& Contract

Design Fair

Branding

Rebranding of an international trade fair, based in Warsaw, Poland, focused on furniture and interior design.

Including branding subsystems for the accompanying programs and events.

Rebranding of an international trade fair, based in Warsaw, Poland, focused on furniture and interior design.

Including branding subsystems for the accompanying programs and events.

The old logo has served Warsaw Home really well over the past years. But as the Fair expanded into the contract market and changed its name, the branding also needed an update.

The old logo has served Warsaw Home really well over the past years. But as the Fair expanded into the contract market and changed its name, the branding also needed an update.

My task was to design a system, which would equalize the look of all the different sections of the Fair.

It needed to evoke the feelings of building, merging, connecting, expanding – all put together in a simple and elegant form.

My task was to design a system, which would equalize the look of all the different sections of the Fair.

It needed to evoke the feelings of building, merging, connecting, expanding – all put together in a simple and elegant form.

The main inspiration for this design, was the beautifully simple system of Swedish street signage:

The main inspiration for this design, was the beautifully simple system of Swedish street signage:

The extended system covers all of the events and activities accompanying the Fair.

Including Design Forum, Poland Design Festival, Ideas exhibition and Warsaw Home Club.

The extended system covers all of the events and activities accompanying the Fair.

Including Design Forum, Poland Design Festival, Ideas exhibition and Warsaw Home Club.

Photos by: Ernest Wińczyk, Jacek Kołodziejski, Michał Mazur, Robert Wilczyński, Radek Zawadzki

Photos by:
Ernest Wińczyk, Jacek Kołodziejski, Michał Mazur, Robert Wilczyński, Radek Zawadzki