Tofu Media
Video Production House

Tofu Media
Video Production House


Brand identity for a video production company based in Tokyo, Japan, founded by Krzysztof Gonciarz and Kasia Mecinski.

Design principles
• Bold (but will not offend anyone)
• No bullshit
• Quick, clean, efficient
• Futureproof
• Quality
• Connecting worlds

Tofu Media specializes in high quality social media video content. It also supports foreign productions filming in Japan as well as Japanese productions in overseas shoots.

The brief was to create a sign which is bold but won’t offend anyone. It takes its shape from a tofu brick. Thanks to its simplicity it is extremely flexible and scalable for use in any media.