Edamame
Vegan Sushi

Edamame
Vegan Sushi

Branding

Dynamic branding for a vegan sushi bar by Chef Wojciech Walkowiak.

Dynamic branding for a vegan sushi bar by Chef Wojciech Walkowiak.

Named The Best Vegan Restaurant of 2020 in Warsaw by HappyCow and Warsaw Insider.

Before becoming the happy soybean, the logo looked like this:

There definitely has been room for improvement.
My task was to cut the knife and put some fun into the brand.

And of course to make it readable in all your favourite food delivery apps.

By combining the happy soybean with a set of typographic elements, one can create versions of the logo in all different shapes and forms.

Using rubber stamps, Wojtek can customize takeaway/delivery paper bags.

(and by the way: it’s sooooo delicious!)