Tofu Media
Minimal branding

creative direction
graphic design

Brand identity for a video production company based in Tokyo, Japan, founded by Krzysztof Gonciarz and Kasia Mecinski.

Tofu Media specializes in high quality social media video content. it also supports foreign productions filming in Japan as well as Japanese productions in overseas shoots.

The brief was to create a sign which is bold but won’t offend anyone. It takes its shape from a tofu brick. Thanks to its simplicity it is extremely flexible and scalable for use in any media.

Various versions of the logo

The typography changes its form, depending on the scale in which the logo is being used. This allows to maintain the maximum legibility in all media.

Have a nice day!

© Tomek Kuczma 2020